At Twisted Herd Mercantile, we’re all about small-town charm, southern style, and real-life wearability. Based in Chatham, Virginia, our boutique brings together a unique mix of men’s and women’s clothing, accessories, footwear, and gifts that reflect life in the South—laid back, hardworking, and full of personality.

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Whether you're grabbing a graphic tee, slipping into a great pair of jeans, or designing your own custom hat at our hat bar, we want you to feel right at home. We believe in quality, comfort, and pieces that feel like you—whether you’re headed to the field, a Friday night game, or just making a grocery run.

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We’re proud to serve our hometown and beyond, offering styles that celebrate community, country life, and the kind of grit and grace that make the South so special.

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Welcome to the Herd—we’re glad you’re here.